Disney on the Yard was launched as an outreach and engagement program for HBCU students across the country. The initial logo treatment was designed by an HBCU graduate and colleague at Disney but there was a need to fully realize the visual identity for ongoing marketing needs. I collaborated with the logo designer to create the new visual identity and an official style guide for areas of support around the company.
Storyboard • Art Direct
Long-form spot in collaboration with Communications and Content Teams
Storyboard • Art Direct
Long-form spot in collaboration with Communications and Vendor
