Disney on the Yard is dedicated to building a community for HBCU alumni working across The Walt Disney Company and providing meaningful opportunities for students. In partnership with HBCUs around the country, Disney has strengthened their commitment to the development of internships, mentorship programs, and career growth opportunities for HBCU graduates and Black talent at all levels.
The initial logo treatment was designed by an HBCU graduate and colleague at Disney but there was a need to fully realize the visual identity for ongoing marketing needs. I collaborated with the logo designer to create the new visual identity and an official style guide. I have been brand steward and lead designer for Disney on the Yard activations from branded zoom conferences to large football games such as MEAC SWAC and Celebration Bowl.
Storyboard • Art Direction
Long-form spot in collaboration with Communications and Content Teams
Storyboard • Art Direct
Long-form spot in collaboration with Communications and Vendor
