The Disney Alumni Association is a group that was developed to celebrate program participants who completed their Disney College Program. DAA is a strategy used to generate communication and referrals for the Disney College Program. The association recently has included the alumni of the Disney Culinary and International Programs. As a way to be inclusive of all Disney programs, I refreshed this brand by updating the color palette and giveaway items which were used to generate buzz for new social platforms and the Disney Alumni Association website.
In 2025, I developed the creative for the Disney Alumni Association's hard-ticketed Homecoming Weekend. With over 1,400 participants spanning alumni all the way back to 1981 and representing six other countries, this event brought generations together for a truly unforgettable experience.
