Disney Casting Scout is an internal referral program that gives cast members the opportunity to refer exceptional talent to join the Disney family. Research shows that the referred applicants tend to be high-quality and stay longer with the company. With the launch of a new advocacy strategy, I refreshed the brand to solve challenges experienced with the old brand executions. Utilizing the original Mickey artwork created for the program, I wanted to create a dynamic layout that would elevate the overall visual identity of the program and feature better hierarchy.
