Disney Casting Scout is an internal referral program that gives cast members the opportunity to refer exceptional talent to join the Disney family. Research shows that the referred applicants tend to be high-quality and stay longer with the company.
With the launch of a new advocacy strategy, I refreshed the brand to solve design challenges experienced with the old brand executions. Utilizing the original Mickey artwork created for the program, I wanted to create a dynamic layout that would elevate the overall visual identity of the program and be flexible enough to feature promotional imagery for referral incentives. A slightly modified version of this creative is featured in Hong Kong Disneyland and Shanghai Disney Resort.
