Oh My Josh has always been my personal creative brand - a name that captures the bold, playful energy I bring to design. My original identity leaned heavily into bright color, expressive graphics, and an exclamation mark as its primary visual signature. As my creative practice evolved, I wanted the identity to feel more intentional and distinctly mine.
The new mark transforms OMJ into a visual signature, incorporating two personal cues: my iconic handlebar mustache and a subtle wink. The result is a mark that feels bold and approachable while giving the brand a more ownable visual identity.
